About Us
“Choice’s – The Gift Shop” opened in the funky part of Sacramento, California known as Midtown in August 1992. Conceived by Denise’s lifelong passion for women’s reproductive health care rights and heightened during the pathetic political period of America’s backward notion that abortion rights should be restricted or outlawed, the shop, all of 400 square feet carried political buttons, t-shirts and bumper stickers.

After the first year and being graced by tons of free publicity we moved the shop around the corner to 1000 square feet. “The Toast To Choice” shown below printed on the back of the shop’s business card inspired many and created a foundation for a clientele committed to social justice, peace and freedom and keeping “Choice’s – The Gift Shop” in business.

We always said, “The community is welcome, the public stay out”. As such, wonderful people doing important work, often times remaining without public acknowledgement, support or accolades returned to the shop for their gift giving and soul satisfaction. To those we express our joyful gratitude and appreciation. The spirit of “Choice’s” has endured because of you. Thank you for your support and the values you inspire in our community!

Today the shop is abundant with jewelry, art glass, bath potions to clothing and everything in between. With still the social political theme that we are pro-choice, environment, peace, gay-lesbian civil rights, children, education, art and fun the shop is filled with the sense of respect, kindness, compassion, wonder and joy that are the true groundwork and reason for our moral and family values.

The goal of this website is to share our wonderful gifts, many of which are handmade by gifted artists from America and around the world. So thank you for visiting and thank you for sharing our website with family, friends and members of your community. We hope you return often and wish you a blessed and prosperous lifetime filled with choices that serve your spirit and enrich your soul while embracing the amazing world in which we live.

Our warmest wishes, blessings and kindest regards,
Denise and family

Choice's

My name is _________________

I am pro-choice. I am proactive. I support
family planning and Planned Parenthood.

I am registered to vote. I am committed to
vote, and I will be voting the best pro-choice
candidates only.

I do not believe there is any social or
economic policy in this country or around
the world that could ever prevail …. if women
must risk or sacrifice their lives to make their
own personal and sometimes difficult
decisions for themselves.

I respect the right to privacy. I am committed
to freedom of choice. My life and the life of
future generations depend upon it.

Thank you.

~ ITSOMS
Toast to Choice
ITSOMS: In The Spirit Of Margaret Sanger